Flower Hell | Branding work portfolio selection
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Work / Branding

A selection of our branding work

CLIENT

Surfers Lodge Peniche

OBJECTIVE

To create a branding and work with the concept for a high end surf camp in Portugal. Peniche is the home of “Supertubos” and many other world class waves, which has turned this sleepy fishing town into an internationally famous destination. Surfers Lodge Peniche might very well have played a big part of that reputation.

Raising the standards of surf camps so that this town can become Europe´s surfing capital, this 4-star resort has everything that any high end accommodation should offer. Restaurant, classy rooms and suites and a rooftop terrace bar with infinity pool plus the surf school and amazing waves in walking distance.

OUR INPUT

We worked alongside the owners to create this extraordinary surf camp and make sure the branding can communicate the same high end values that the actual place does.

CLIENT

Tropical Lodging

OBJECTIVE

To create a branding that not only works for trucks, uniforms and containers but that catch the green wave of ECO friendliness that is in our society today.

OUR INPUT

We wanted to use the bird phoenix as a metaphor, who flies away and burns up to return in a different form and shape. Gold is the oldest form of recycling of anything that we have on the planet. Everything should be seen as gold in the recycling industry today. Not only do we save the planet. We took the two and combined into one fine golden seagull that represents all of this.

CLIENT

Gambia Surf

OBJECTIVE

To create a branding for the first ever surf camp in The Gambia mostly aiming for the Scandinavian market.

OUR INPUT

We went to The Gambia in January of 2014 to check the place out and to scout a bunch of surf spots that the surf camp could work with. The Gamiba is a very unexplored surf region. We created a timeless, clean and fresh branding that will appeal to the Scandinavian market. And we also found some Gambian gold.

 

Pictured above is “Okars Point” a classic long left that apparently had never surfed before.

CLIENT

NORD Surf

OBJECTIVE

To create and launch a Swedish surf label with surfboards, clothing etc.

OUR INPUT

We launched the first ever Swedish surf label NORD in 2003. Building the brand from scratch and creating everything from tagline “Cold water stoke” to surfboards, communication, advertising, clothing design… you name it.

 

About 10 years and many fingers in the pie later the branding was the reason H&M approached the brand to release a “NORD Surf by H&M” limit collection in the spring of 2014 in almost 3000 stores worldwide.

CLIENT

Grönberg & Partners AB

OBJECTIVE

To brand a new line of hair products under the name INShape

OUR INPUT

INShape being the main name for the product line and all the products starting with IN this pitch work went on as a final contender up against large agencies.

CLIENT

Northern Stripes

OBJECTIVE

Northern Stripes is a clothing distributor with some of the trendiest labels and brands on offer in Scandinavia. The moved into a new location and opened up a boutique store where all sample products and one off items could be sold.

OUR INPUT

Located in the trendiest part of Stockholm (Hornstull), this little store is the perfect window to showcase the labels for by passers and to promote Northern Stripes as a clothing distributor. We worked close with the owners to create a trendy branding without being too limited to hipster culture of the area at the time.

CLIENT

TÅV AB

OBJECTIVE

To create a branding that not only works for trucks, uniforms and containers but that catch the green wave of ECO friendliness that is in our society today.

OUR INPUT

We wanted to use the bird phoenix as a metaphor, who flies away and burns up to return in a different form and shape. Gold is the oldest form of recycling of anything that we have on the planet. Everything should be seen as gold in the recycling industry today. Not only do we save the planet. We took the two and combined into one fine golden seagull that represents all of this.

CLIENT

Bar / Servis AB

OBJECTIVE

To create the branding for a South American series of restaurants in Stockholm, Sweden.

OUR INPUT

One restaurant with the concept, but different name was to expand into a series of restaurants around Stockholm. For this we worked out a branding and design concept that could grow with time however much that is.

CLIENT

Carl Posse

OBJECTIVE

To create a logo based on an old knight weapon shield of the family.

OUR INPUT

Carl Posse is an artist and furniture maker based in Stockholm who makes one off pieces for hotels, restaurants etc. around the world.

CLIENT

Sydney Surf Film Festival

OBJECTIVE

To create an identity for Sydney´s first surf film festival.

OUR INPUT

Surprisingly enough Australia´s biggest city and one of the most influential places in the world of surfing did not have a surf film festival. We worked with the people behind the initiative to create this identity.

Photography by Murray Fraser / Sprout Daily

CLIENT

Beach Travels

OBJECTIVE

To brand a beach volleyball travel agency and camp.

OUR INPUT

Having our roots deep into surf and its history we were approached by some key figures of the Swedish (and the world) beach volleyball elite to create a branding that reflected the surf/volleyball/beach culture.